CI to baristi: loathe yourselves

December 27, 2006 – 5:58 pm

grasping for deep internal reasons why we repeatedly slog into indistinct intellectual rows — take the “coffee-focus -or-barista-focus” kerfuffle — this blog turns toward g.k. “good koffee” chesterton for sweeping philosophical dot connection:

… if a man would make his world large, he must be always making himself small. Even the haughty visions, the tall cities, and the toppling pinnacles are the creations of humility. Giants that tread down forests like grass are the creations of humility. Towers that vanish upwards above the loneliest star are the creations of humility. For towers are not tall unless we look up at them; and giants are not giants unless they are larger than we. All this gigantesque imagination, which is, perhaps, the mightiest of the pleasures of man, is at bottom entirely humble. It is impossible without humility to enjoy anything — even pride.


insert your own, coffee-centric world domination pipe dream here! and then ask: does an espresso movement that pushes the barista as arbiter really have it right?

… what we suffer from to-day is humility in the wrong place. A man was meant to be doubtful about himself, but undoubting about the truth; this has been exactly reversed. Nowadays the part of a man that a man does assert is exactly the part he ought not to assert — himself. The part he doubts is exactly the part he ought not to doubt

the power of the brew! well, ok, no. but the point remains (besides, you know, that this blog has again been caught ripping off historical luminaries for the sake of cheap forum discussion): what changes people faster? a powerfully good beverage or an dauntingly cool barista?

we’ll take minds over diesel jeans!

UPDATE: to be clear, this blog, of course, is not taking gratuitous cheap shots at barista competitions. we adore barista competitions — for the same sordid reasons we’re drawn to ‘entertainment tonight!’ well, that and the moving speeches.