charbuckian charade

March 13, 2007 – 11:27 am

there’s that beguilingly frank memo from the starbucks chairman bemoaning “efficiencies of scale” that cost mermaid stores their “romance and theater” … then there’s the same company’s plans to build 40,000 more stores!

adds heft to the notion that the (verified) communique’ rings hollow, no?

p.s. can it be true that “no company in history has ever built 40,000 retail outlets” (10th graf) … but that charbucks plans to add 40,000 to its existing repertoire?! if so, all those shoestring, hyper-local triple-waveists can breathe easy — there’s none of the feared quality encroachment in sight. shucks, they’re givin’ away drinks!