this week in c-n-c: regime change
December 12, 2007 – 5:13 pmgood authority: c-n-c’s hudgens has ditched terroir for his regular coffee supply. judging solely by the price tags on the retail bags we flunkies buy off the counter, the boston-based terroir appeared to charge the roughly same for 12 ounces of regular priced single origin that north carolina’s crema coffee charges for a pound. but, you ask, what about terroir’s WMD-like obsession with granular quality aspects like hand bean sorting and plant varietals? and are greenville customers capable of caring?
dunno. to wit, though: the new guy’s medium-roasted brazil oberon is pretty boringly good as espresso (not unlike terroir’s Other Brazil) but coats the molars with a massive, confectionary peanut butter sheen when combined with milk. stunningly smooth and “light” chocolatey, really. worth some serious attention on the home bar.
ultimately, the staple yirgacheffe espresso will be missed. terroir’s bostonian whole bean prices will not. as for the ultimate difference in flava flav, jury’s still out.
UPDATE: “ditched,” apparently, isn’t the right word. more accurate: “balanc[ing] the teeter-totter” of quality and cost.

2 Responses to “this week in c-n-c: regime change”
Premature.
Terroir is a great company and they are taking lots of effort to balance the teeter-totter of value and price for the little guys like me. I have the highest respect for their mission but it’s boiling down mostly to numbers now.
Having said that, I think Crema Coffee has some serious talent behind the trier and the thought of switching to them - if that’s what it ultimately comes to - does not fill me with dread at all.
By Shannon on Dec 12, 2007
cool.
my observations on price were based solely on what i paid for retail bags. if it makes a diff to me, buying single bags, i can only imagine how it might add up for a volume user (edit: even at wholesale prices).
i’m not at all disappointed with what i’ve tasted from crema so far. might score some oberon for a party this weekend, actually.
By bz on Dec 13, 2007