CI’s coffee moralizes the morning commute!

November 17, 2008 – 12:19 pm

this blog readily admits ways in which our concern for coffee at large falls short:

bumper.jpg

faced with a steaming, forlorn cuppa left on the bumper of an suv in morning traffic, this blog zoomed close to discern the brand — something along the lines of “french joe”! — and then, calling upon its evolved philosophical underpinnings, opted not to alert the driver.

justified taste snobbery, or a colossal failure to advance coffee consumption as a whole? this blog reports, you decide.

UPDATE: and perhaps even this post fails to adequately portray our moral self-righteousness! it’s true that we saw the cup and then sped diabolically away — but not before snapping this picture for triumphal use here!

UPDATE UPDATE: alas, had our sideview mirror not crept into the frame, we could have claimed here that we were riding the blogscooter on this morning commute. in order to, you know, cement our bulletproof feeling of moral superiority!

UPDATE UPDATE UPDATE: sparky. the weight of our strenuous holy rectitude is really wearing on this blog …

  1. 9 Responses to “CI’s coffee moralizes the morning commute!”

  2. …hope you can sleep tonight.

    But it seems like you have, in fact, advanced coffee consumption: that poor, addicted consumer had to buy another cup!

    By )on on Nov 17, 2008

  3. ah, yes. the vexing dilemmas we face in our specialty snobbery. ;)

    By bz on Nov 17, 2008

  4. I don’t know about the driver needing to buy another cup. As long as it remains intact, it’s still microwavable (probably wouldn’t make it any worse). Maybe McD’s is trying out the Starbucks “red cup” viral marketing…

    By Brendon on Nov 17, 2008

  5. I sympathize. Its the temporal order of caffeine consumption paradox. I cannot operate before I have my coffee, but I am dependent on someone else to make it, because, I cannot make coffee unless I have had my coffee already. This poor soul, obviously, needs someone to pour it down their throat. That way they can remember to do that for their self next time.

    By Jonathan on Nov 18, 2008

  6. And to think that poor soul is Driving with first fulfilling his coffee consumption requirement. Sounds like the solution to the paradox is to add another responsibility to 3rd-waver baristas: administer the coffee properly, lest the customer get confused and mess up.

    By Brendon on Nov 18, 2008

  7. *without*

    By Brendon on Nov 18, 2008

  8. jonathan raises an interesting question: do we, by necessity, have to drink a bad cup of coffee before we can drink good? if i stumble toward the home bar each morning, desperate for the first lick of caffeine, am i by definition so addled as to be unable to discern the goodness (of lack thereof) of my first shot? and then, is it logical to believe that the more bad coffee i drink the better my shots will be as my mental discernment correspondingly increases?

    is good coffee, at its root, founded on our bad-coffee dependence? does this comment, typed as soon as i rolled out of bed, unwittingly prove how dangerous pre-coffee thought can be?!?!?

    scintillating!

    By bz on Nov 19, 2008

  9. Rest assured, I’m certain that even the cooks at NYC’s venerable per se start out their days with meals lesser than the product they produce every evening.

    By The Onocoffee on Nov 22, 2008

  10. bz,

    What I often do is one of 3 options A)(God forbid)Do without, B)Drink an energy drink (again, God forbid) or C)Run to my fellow baristi who have opened the shop. This doesn’t explain how they do it however. Arg.

    I think Onocoffee raises a good point, too, and that is we often shrug at higher standards temporarily in order to survive until we have the luxury of higher quality. God forbid.

    By Jonathan on Dec 17, 2008

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