SERBC: the other 5
February 18, 2009 – 2:31 am
a small chorus of experts tells us that all the competitors in this year’s southeast competition did well. this blog is in no position to know. but it was easy to see that the professionalism, the deft smoothness and brisk certainty with which competitors approached their routines was greatly improved across the board. and every finalist four of the six finalists, it seems, were first-time competitors.
maybe it was the airy setting — a barista museum, it felt like — but all six were quite plainly a treat to watch. there was unforced narrative in the presentations that didn’t require an insider’s lingo. easy insight and definite artistry. tight, gleaming performances within easy view of the cheap seats.
that’s what we saw. herewith, a roundup of the best of the rest, intentionally photographed without any special access. just a junkie snapping from the public space.
if such a place hosts future competitions, it’ll be much easier for this blog to begin inviting its clueless friends in the general populace. in other words, it seemed as if something approaching public accessibility seemed, at long last, within the realm of possibility. witness:


runner-up crystal, of atlanta’s octane coffee bar, whose ‘do kept going all beatific halo in the streaming overhead sunlight. both peppy and concentrated. signature beverage involved espresso with carob, cardamom and cinnamon, with honey whipped cream floating atop.

third-place dale, of atlanta’s new method coffee bar, who appeared slam full of irony when he said, by way of explaining his unusual signature bev, “foodies are cool.” the drink involved espresso, pistachio syrup and a gelato-like pear cream. word is, requests are already flowing in at the shop.

octane’s josh, whose marked limp and prominent cane between competition rounds bespoke some mystery injury which easily enhanced what was already a genial everyman aura. the man had fans. sig bev involved the aforementioned habanero-tinged honey and espresso. risky!

word on the competition floor was that david, of 1000faces coffee in athens, was largely self taught. took a few skills classes, studied competitor videos, practiced a lot. clearly nervous, but in control. more hot stuff in the sig — cayenne pepper, chocolate, cinnamon and half-and-half, with self-roasted espresso.

travis, of virginia’s murky coffee, was the only non-georgia finalist and easily the quietest. it wasn’t awkward silence, really, just an obvious sign of focus. focus, austerity and a bowtie. served a deconstructed root beer float of elements with which not even his boss seemed overly familiar.

I was blown away by the talent and professionalism of all the finalists (and many of the competitors who didn’t make it to round two). Not to mention how proud I am that all of Team Octane made it to the finals. It was an amazing experience for me and I thank our bosses, Tony & Diane Riffel, the entire Octane staff, and Coach Ben Helfen for making it all possible.
On a limper note, I’m not crippled. I walk with a cane due to some severe soft tissue damage in my right ankle.. which I’m told might heal itself eventually. I work hard to hide the limp during my performance, but maybe that’s not in my favor. If it’s gonna score me some sympathy points I’ll start referring to myself as “Habanero Josh: The Crippled Barista”. Eh, I’ve heard worse titles.. I think.
See you in Portland.
josh: this isn’t a barista injury, is it? here’s hoping the soft tissue heals … and that you didn’t take offense at the hyper-abbreviated text-blogging that took place on the subject.
also, i’m actually intrigued by the habanero. a decent number of competitors seem to have tried it in the past with mixed success. would be cool to taste a sig bev that actually used it well.
bz, good to see you as always. hoped for some hob-nobbin’ with you at some point over the weekend… maybe next time.
FYI, Dale Donchey competed at last year’s SERBC in Clearwater.
Tentative plans are for the USBC and WBC to also feature an “in the round” stage and seating setup. Also in the works: live play-by-play commentary for the UStream and possibly a remote viewing screen for Finals. We’ll see if we can’t kick the compelling-factor up a notch or two with some Alton Brown cum Marv Alberts-style jibber-jabber. Ya heard it here first!
good word. curious: is the wbc going to be in this same space, or are you looking elsewhere in atlanta?
as often as our ugly mug — and our offspring — cameoed on the live feed, i’m sure it looked to the world like we WERE hob-nobbing.
bz: Ha. No, my injury is not barista-related, though that would make a great story. It’s something as boring as tearing some tissue when running and not taking care of it properly.
And no offense was taken.
WBC is going to be at the Georgia World Congress Center i believe. While this space was great, i think it’d be a smidge too small for the Worlds.
And as a person who tried Josh’s sig bev MANY times, i have to say it was really awesome. I surpised it didn’t do a lot better score wise. Needless to say, there will be some tweaking for USBC, but not too many changes.
ah, see, i was hoping the competition could be in king plow and the trade show could be, i dunno, on the sidewalk?
I stopped into the centre on saturday and thought it was really neat with the new setup. hope we dont got to a Alton Brown kind of chatter. it’s too much – better then cho is judging instead of jabbering.
With 10+ days to reflect on the events of the SERBC, I would agree that the talent pool was fantastic!
Props go to Marcus for helping us secure such a cool venue. The space was near perfect for such an event that SHOULD invoke audience participation. After all, are they not (in large part) specialty coffee customers? Having the Baristas close to the crowd really helped those who may not know everything that the Barista does, see what really happens.
I have to say I was very proud to be a part of the SERBC this year. Mad props go to all of the competitors first, as well as to all who volunteered their time, effort and money to make the event possible.
Nick and Scott did a great job with training the judges and Marcus really kept the ball rolling. Heather…you rock!
Great job goes to every Barista who was there and contend at the SERBC. I look forward to seeing many of you in Portland!